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Zhang Jindong: the implementation of the state's major strategy creates new opportunities for local and enterprise development.

2019-05-22 11:02. network Wen Wen

Entering the 2019, the United States went farther and farther away on the road of unilateralism, and the world economy was still enveloped in haze. China has constantly improved its open, transparent, inclusive and non discriminatory multilateral trading system. In response, international public opinion said that China is a rare bright spot amid the haze of economic crisis.

Recently, the second Jiangsu Development Conference and the first global conference of Soviet businessmen were held in Nanjing. The 1500 guests present were all celebrities in Jiangsu from all over the world. As the representative of Zhang Jindong, the representative of Jiangsu Suning holding group, President of Suning holding group, in the last session of the speech, a sincere invitation was made: welcome the vast numbers of Jiangsu people from home and abroad to go home. I hope you will often go home and see that today's Jiangsu is an opportunity everywhere.

In April this year, Zhang Jindong also mentioned the opportunity in the speech of the Yangtze River Delta industrial and commercial summit. The integration strategy upgrading of the Yangtze River Delta has pressed the "fast forward key" of the high quality development in the Yangtze River Delta region, and the enterprise should grasp this historic development opportunity.

In January this year, at the fifth forum of the Shenzhen global conference, Tencent CEO Ma Huateng said: "the Great Bay area of Guangdong, Hong Kong and Macau is a historic opportunity for Guangdong, for Shenzhen and for Shenzhen businessmen. Its construction can be called an upgraded version of Shenzhen special economic zone.

Since 2018, a large number of Internet and entity enterprises have been able to resist external environmental pressure through downsizing, layoffs and closing stores. The representative of the two generation of entrepreneurs in China has claimed that this is a "historic opportunity". Where did Zhang Jindong and Ma Huateng say the opportunities come from? What does Ma Huateng mean by the upgraded version of the Shenzhen Special Administrative Region?

"Shenzhen miracle" from the point to the surface

In 1979, when Shenzhen was just designated as a special district, GDP was only 197 million yuan. Land resources are limited and mineral resources are not available. Even fresh water is bought. There is no hope for development. There were 4 large-scale "escaping tides" in Shenzhen. There are even such folk songs: "there are only three treasures in Baoan: flies, mosquitoes, and manholes. Ten houses and nine empty fleeing Hongkong, the family is only old and small. "

The effect of reform and opening up was quickly demonstrated. In the 82 year, Shenzhen Kaida toy factory recruitment, with Zheng Yanping as the representative of "China's first generation of migrant workers" from Guangdong, Shaoguan, Shantou and other places to Shenzhen Shekou. In 87 years, Ren Zhengfei set up HUAWEI in Shenzhen with 21 thousand yuan to start the agent exchange. In 98 years, Tencent also settled in Shenzhen.

By 2018, Shenzhen's GDP rose to 2 trillion and 420 billion yuan, the first time to surpass Hongkong, second only to Beijing and Shanghai. Shenzhen has 7 world top 500 enterprises such as HUAWEI, China Merchants Bank and Tencent, attracting more than 200 world top 500 enterprises to invest. Shenzhen's strong economic growth and loose market policy have even triggered a "deep tide" in Hongkong in the "dove cage".

Yang Lixun, director of Shenzhen Shi Zhi office, deeply regrets: "the main driving force for Shenzhen's development to today is reform and opening up. Reform and opening up is the largest intangible asset and the largest soft power of Shenzhen. It attracts all resources like a magnet."

Whether or not we want to face the trade war launched from other countries, what we should do most is to expand our strength.

Last year, during the visit to the United States, the vice premier of the State Council and the Chinese leader of the Sino US comprehensive economic dialogue said: "opening reform and promoting development is the experience and Inspiration of China's reform and opening up in the past 40 years, and will continue in the future."

The Boao forum for Asia, held in March this year, heard the voice of the whole world, "China's regional development has entered the era of the metropolitan area". Among them, Beijing, Tianjin, Hebei, Yangtze River Delta, Guangdong, Hong Kong and Macao have become the three paradigms of China's metropolitan area.

China's reform and opening up mainly used to carry out special zone experiments in dot cities. With the coming of the metropolitan area, a new round of reform and opening up is promoting the regional economy. Not only Guangdong, Hongkong and Macau has become the "upgraded version of the Shenzhen Special Administrative Region", but also the "three wonders of Shenzhen". The new era ushering in new opportunities.

The fate of enterprises is closely related to the fate of the region.

In 2018, domestic consumption declined as a result of the external environment. HUAWEI and Suning have become rare enterprises that achieve growth in counter trend. "2018 China private enterprise 500 strong investigation and analysis report" shows that HUAWEI ranked 603 billion 621 million with first yuan, and Suning ranked second.

Consumption is declining, compared with the field of communication, the retail industry under the line is more severely frustrated, and losses, closures and closures have become normal. In this context, Suning has added nearly 8000 stores in an unconventional way, which can explain what is "opportunity".

Nanjing is another Shenzhen. In 1978, Nanjing GDP was 3 billion 442 million yuan, and in 2018, the figure reached 1 trillion and 280 billion yuan. In 1990, when Zhang Jindong founded Suning in Nanjing, China had just stepped out of the planned economy era, and supplies were in short supply. In particular, all kinds of household appliances are in short supply. Suning is selling, distributing, installing one-stop services, relying on less than 200 meters of small shops, from all kinds of ownership enterprises rush out.

In the recent 30 years of development, whether it is the reform of the capital market of small and medium-sized boards and the whole circulation, or the pilot reform of private banks and the reform of mixed ownership, Zhang Jindong has been at the forefront of the reform of the system. He can be sensitive to the trend of economic development and demand changes in the consumer market, and advance to the larger potential consumption areas.

In 1992, the term "Yangtze River Delta city group" began to appear. Zhang Jindong captured the value behind this information. With sunning growing, Zhang Jindong's vision is bigger and bigger. Suning entered Anhui, Zhejiang and Shanghai in 1997, 1998 and 2002 respectively. Suning had entered the Bureau before the concept of the Yangtze River Delta metropolitan area was put forward. At present, Suning's headquarters in almost all industries are located in the Yangtze River Delta. In this area, the number of intelligent retail outlets has reached more than 3200 under the Suning line, and the logistics network has achieved 100% full coverage.

In 2002, Suning officially entered Beijing, followed by constant increase. In 2016, Suning signed a cooperation agreement with the Hebei provincial government, investing 15 billion in the next 5 years, and promoting the integration of Beijing, Tianjin and Hebei. In March 2019, Suning worked with Beijing's sub urban center, Tongzhou, to further consolidate the market position of Beijing, Tianjin and Hebei. It is reported that by the end of 2019, Suning will have 3000 stores in Beijing, Tianjin and Hebei.

Suning was one of the first enterprises to set up the Bay Area in Guangdong, Hongkong and Macau. In 2007, Suning built its headquarters in Southern China, Guangzhou, and its stores have been stationed in all prefecture level cities in Guangdong province. In 2009, Zhang Jindong set up Hongkong Suning and launched Suning's globalization strategy. After ten years of development, Suning has reached third of Hongkong's total trade volume in Hong Kong and overseas. The number of Suning stores in Hong Kong and Macao is over 25, and the turnover has exceeded 11 billion Hong Kong dollars.

The reason why Suning is able to achieve the growth of counter trend is that every step taken by Zhang Jindong coincides with the law of economic development. And the fate of Suning is closely related to the fate of Chinese cities. No matter in the face of any trade war, the development of China's economy will usher in Zhang Jindong's opportunity.

As a top 500 company in the world, it is not enough to just lay the domestic market. If enterprises want to achieve long-term development, they must seize greater opportunities.

From domestic to international to meet greater opportunities

For a long time, multinationals were blocking HUAWEI with the "price war" and snatching the domestic telecommunications market. Facing the shrinking market of communications in China, HUAWEI was forced to embark on the road of internationalization in 1996. Until 1999, HUAWEI's overseas business was less than 4% of its total turnover. Among them, the first single business came from the Russian state telecommunications bureau, with a mere $38.

HUAWEI's initial exploration in the Latin American market is more difficult and almost impossible. Later, HUAWEI took an important strategy to let its overseas procurement route go along China's diplomatic route. Catch the potential "Shenzhen special zone" at any time. Over a long period of time, more than half of HUAWEI's revenue came from overseas markets. HUAWEI's reputation abroad is even bigger than that in China.

In 2013, the world economic and financial crisis has been in the past 5 years, and the economic recovery is still weak. During the visit to Central Asian and Southeast Asian countries, state leaders put forward a major initiative of "one belt and one road" and received positive responses from the countries along the line and the international community.

By the end of March this year, 124 countries and 29 international organizations signed the "one belt and one way" cooperation document with China. In the past 6 years, the total trade volume between China and its neighboring countries has reached US $6 trillion through "one belt and one road". This is a bigger "Shenzhen Special Administrative Region", and it is also a greater opportunity. For companies like HUAWEI, they are even more powerful.

Zhang Jindong, who has a keen sense of smell, has already caught the business opportunities in the distance. In 2009, Suning purchased the first three laser company of Hongkong electric appliance, opening the first station of internationalization. In the same year, Tesco purchased the first acquisition of Japanese Listed Companies by Chinese companies. Later, Tesco became the largest comprehensive tax exempt company in Japan under the comprehensive empowerment of Suning intelligent retailing.

In addition to Japan, Su Ninghai outsourcing supply chain covers the United States, South Korea, Australia, Europe and other regions. In 2017, the Italy Pavilion and the Czech Pavilion were launched on In 2018, under the joint testimony of the Chinese and German prime ministers, Suning and SAP reached a strategic cooperation. Suning's orders for overseas purchases amounted to 15 billion euros at the first Import Expo. In March of this year, with the testimony of the leaders of China and Italy, the strategic cooperation agreement with the Trade Commission of the Republic of China was signed, and Suning's global supply chain was further improved.

From the Shenzhen Special Administrative Region to the Beijing Tianjin Hebei region, the Yangtze River Delta, Guangdong, Hong Kong and Macao, and then to the "one belt and one road", China's economic development has taken a step by step to a higher level. HUAWEI and Suning, born in Shenzhen and rising in the Yangtze River Delta, are the 500 largest private enterprises in the world. One of them is a resident business enterprise, first of them, one of them is second.

Zhang Jindong once said, "whether it's a big business or a small business, it's going to be eliminated in the end. To maintain a steady development of the 500 strong enterprises, it is necessary to dare to break the comfortable circle and adapt to the trend of the times. " Zhang Jindong mentioned that "daring" sounds like a question of courage. In fact, it is more of a test of entrepreneurs' vision and whether they can find their own opportunities.

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