Alibaba 1919 become the second-largest shareholder, enter the new wine retail
Alibaba and 1919 jointly announced the day before, the two sides will reconstruct the online buy wine scene, provide the ultimate experience for consumers to purchase wine. The 1919 announcement received a strategic investment group Alibaba 2 billion yuan, Alibaba holding approximately 29%, 1919 become the second largest shareholder. The C round of financing, valuation reached 7 billion yuan 1919.
Data figure Xinhua News Agency
The double 11 period, 1919 full line stores Tmall stores open access wisdom, truly online and offline marketing activities.